Calls for accountability in higher education have been heard for a number of years, with some of the first salvos being concerned with student learning and continual faculty productivity, the latter of which led to many institutions approving new policies on post-tenure review. Today, questions continue, but they are now focused on retention, graduation rates, the cost of higher education, and the value of the degrees in some of our disciplines.
When your institution faces a crisis, be it a dorm fire or a cyberattack, it is important to be ready to handle not only the event but also the communications and public relations challenges that come after. According to a small recent survey by Dick Jones Communications, most colleges and universities feel generally prepared, but the level of preparedness varies by type of crisis.
