Ten years ago, I was a new director of admissions at the University of Michigan- Flint with an enormous goal: to grow enrollment at a school that had many competitors in the state. I was encouraged because we had strong leadership, a good product, great staff, and a strong infrastructure. We also had a customer relationship management system (CRM) with a bridge to our student information system (Banner). In admissions, we had a CRM manager, a business analyst, and a Banner specialist. This team was supported by a divisional ITS person who was very forward-thinking. In all, the team was small but mighty.
There comes a time in the life of an academic program when it is no longer viable due to dropping enrollments, lack of faculty resources, budget cuts, changing external contexts, or other factors. When the decision is made to close a program, the department chair’s attention to planning will be vital. You will need to plan a timeline for action to make sure that your institution’s related services are synchronized with the program closure and that others affected by the closure are not caught off guard. More important, you will want to ensure that current students are not left adrift when faculty turn their attention to new programs.
