Although all academic leaders face certain administrative challenges, those who work in a multicampus setting have unique opportunities and problems. The sometimes-difficult balancing act of preserving a single identity throughout the entire institution while also allowing each campus to develop its own distinct personality raises issues that administrators at single-campus institutions never have to address. The ability to make everyone feel included in a community that may be spread over hundreds of miles can be critical to an administrator’s success. And the need to appreciate each program and location for its unique value becomes an important responsibility of the academic leader. Having served on both a hub campus and a spoke campus at different institutions, I have learned the hard way just how destructive to morale a mistake in this area can be. The following guidelines are, therefore, lessons drawn from my own experience.
Although you might know a few faculty members who are adamantly opposed to online education, online programming—the development of individual courses and degree programs—continues to expand. My experience, both at my institution and in my conversations with online administrators across the country, reveals that colleges and universities are beginning to think more strategically about their online offerings. I especially see evidence related to developing strategic plans for online education. If you Google “online education strategic plan,” you will find dozens of examples that various institutions have developed.
