university is too small
Marketing

Your University Is Too Small 

It is quite possible that the three largest explosions you can create occur if you drop an atomic bomb, set off a hydrogen bomb, or utter the words “students are customers” in the presence of a college professor. Students aren’t really their professors’ customers, of course, and there are plenty...
forms
Administration

A Matter of Good Form 

That paperless academic environment we’ve been promised for the past few decades never quite seems to arrive. Each year, academic leaders find themselves inundated with more and more forms. Although many of these can now be completed online, a surprising amount of paperwork that has to be completed by hand...
restructuring academic programs
Program and Course Assessment

Restructuring Academic Programs into Larger Divisions 

Since 2013, economists and financial strategists have insisted that higher education must reduce its costs. In fact, the Moody’s perception of mounting fiscal pressure on all key university revenue sources led to the 2013 downgrade of the credit rating for the entire sector (Moody’s, 2013). But even before the 2008-09...