10 Student Recruitment Tips for Department Chairs
Student recruitment is not the exclusive domain of admissions staff. There are many things that department chairs and faculty can do to promote their programs to potential major and minors. In an interview with Academic Leader, Victor Vallo, Jr., chair of the music department at Newberry College, offered the following...
What Students Are Looking For In An Institution
One of the most difficult decisions for upper leadership in a university is how to apportion funds for capital improvements and new and ongoing academic programs. Often, the decision comes down to perceptions of what students are looking for in the admission process. However, data about what factors students seek...
Rebranding a University: Lessons Learned
“To rebrand, or not to rebrand”—that is the question that many higher-education institutions are asking these days to increase student applications, donors, engaged alumni, governmental funding, and community supporters. Whether it’s a college or the university as a whole, or a specialized program, telling the story through brand promise is...
Using Social Media to Support University Branding
Timothy Cigelske, currently the social media director for Marquette University, discovered the power of social media in his previous life as a journalist. “I stumbled on social media as a way to research stories; it’s a useful reporting tool,” he says. Years later, both he and social media have matured,...
The Research Process and Its Relevance to the Culture of Assessment
As higher education evolves, so too does the importance of assessing learning. New regulations, financial constraints, and accrediting agencies are stressing that colleges and universities should strengthen assessment organizationally. However, when assessment is discussed in large faculty forums, the concept often, strangely, becomes very foreign to them. Here is where...
Building a Pathway to Cultural Competence Through Academic Service Learning
As colleges and universities seek to prepare students for professional careers in a diverse, global society, the attainment of cultural competence is an essential capacity that can no longer be overlooked. Cultural competence involves the awareness, knowledge, and skills needed to engage and collaborate meaningfully across differences through interactions that...
Core Curriculum Improves Academic Rigor, Identity, and Retention
Concordia University Irvine recently adopted a core curriculum as a way to increase academic rigor, strengthen the university’s identity, and improve student retention. In May, the university graduated its first students to experience the core. In an interview with Academic Leader, Scott Ashmon, director of the core curriculum, explained the...
Concerning Competency-Based Education
Competency-based education (CBE) is currently touted as an important innovation in higher education that has the potential to disrupt the traditional model and to radically transform the way students receive a postsecondary education. CBE is characterized by an individualized approach to education in which students learn at their own pace...
Why Alternative Credentials Are Critical to Institutional Success
Anyone who has ever attended a program advisory committee meeting knows that it can be a mix of exciting inspiration and terrifying fear that one’s programs are not doing enough to prepare one’s graduates. While members of the business community will often give helpful, positive commentary on the knowledge the...
Supporting International Students
English language proficiency does not eliminate all the special challenges that international students face. Cultural differences—particularly among students from non-Western countries—can create additional burdens. For example, international students may experience difficulty understanding spoken English or an instructor’s use of humor, slang, or cultural references; they may experience a type of...
