Building Alliances and Networks of Support
Marketing and Communication, Mission and Philosophy

Building Alliances and Networks of Support in Higher Education: A New Era in Higher Education 

This article first appeared in Academic Leader on April 15, 2019. © Magna Publications. All rights reserved. An irony of higher education is that as college degree attainment has become more common and necessary for employment and economic growth, governmental investment has declined. Many state legislatures have reduced their support for higher...
university is too small
Marketing

Your University Is Too Small 

It is quite possible that the three largest explosions you can create occur if you drop an atomic bomb, set off a hydrogen bomb, or utter the words “students are customers” in the presence of a college professor. Students aren’t really their professors’ customers, of course, and there are plenty...
data-informed
Marketing

Creating a Data-Informed Culture 

In this era of “doing more with less,” institutions are searching for operational efficiencies and predictors to increase enrollment and retention, reduce cost, ensure students graduate, and improve the learning experience. Finding those efficiencies, evaluating their effectiveness, and then implementing those changes requires data.
first-year student
Retention

Solving the First-Year Student Puzzle 

Improving student success, and thereby increasing retention and boosting four-year graduation rates, is a challenge familiar to all higher education institutions whether they are large or small, public or private. With the national four-year college graduation rate average hovering around 50 percent, the industry has an obligation to confront the...