Building Alliances and Networks of Support in Higher Education: A New Era in Higher Education
This article first appeared in Academic Leader on April 15, 2019. © Magna Publications. All rights reserved. An irony of higher education is that as college degree attainment has become more common and necessary for employment and economic growth, governmental investment has declined. Many state legislatures have reduced their support for higher...
Bringing Online Programs to Small Institutions
Small institutions face their own unique set of challenges when it comes to starting online programs. Here's how to succeed.
Creating Military-Friendly Marketing for Online Programs
Members of the military are a sought-after population for distance education programs. These adult students have a built-in aid budget for taking courses, and they might be quite motivated to complete their studies. Reaching them through advertising, however, remains a challenge.
Rebranding a University: Lessons Learned
“To rebrand, or not to rebrand”—that is the question that many higher-education institutions are asking these days to increase student applications, donors, engaged alumni, governmental funding, and community supporters. Whether it’s a college or the university as a whole, or a specialized program, telling the story through brand promise is...
Using Social Media to Support University Branding
Timothy Cigelske, currently the social media director for Marquette University, discovered the power of social media in his previous life as a journalist. “I stumbled on social media as a way to research stories; it’s a useful reporting tool,” he says. Years later, both he and social media have matured,...
