Tailoring the Admissions Experience
I remember that when I started my first job as an admissions counselor, one of the interview questions was, “Do you see the role of admissions counselors more as counseling or as sales?” I had no experience, so I really didn’t know the right answer. Since the word “counselor” was...
Rise of the Transfer Student
Transfer students were second-class citizens. Although they always had a place at regional public institutions, many private colleges and universities largely ignored them. Admissions offices were built to work with freshmen, and transfer students were messy. They brought credits that were viewed as inferior and that did not fit into...
Outreach to Students from Underserved Communities
For a large number of teenagers, the possibility of earning a college degree still seems out of reach due to lack of adequate financial resources, guidance, and support. Each year, according to the United States Bureau of Labor Statistics, 34.1 percent of high school graduates fail to enroll in college....
Community College Recruiting: Expecting More with Less
Student enrollment stands as a high priority for almost all higher education institutions. Practitioners who work directly in enrollment management are far too familiar with the broken-record-like repeating the question, “What are you doing to increase enrollment?” According to the Ruffalo Noel Levitz 2016 Report: Cost of recruiting an undergraduate...
Combating Student Debt with Financial Education
While budgets are always getting tighter, educators must remember one significant cause of belt tightening is student dropout. In a recent survey, the Bill and Melinda Gates Foundation discovered that money management problems are the No. 1 reason for college dropout. If schools can stem the money-motivated exodus, there will...
Attracting Environmentally Conscious Students
Edgewood College’s beautiful wooded campus is situated on Lake Wingra in Madison, Wisconsin, in a mixed-use neighborhood not far from the western edge of the University of Wisconsin engineering campus. The college’s neighbors include middle-income homeowners, university students and other renters, and small businesses and restaurants. “Madison is a more...
Internal Perspective on Data Analysis
Positive recruitment efforts lead to tighter retention numbers, and both spheres operate as a couple in a complementary relationship. The institution cannot graduate students without having students. Likewise, schools cannot recruit students without having retained students.
The Flywheel of Retention
After sagging for several years, our four- and six-year graduation rates ticked upward in 2015. Our fall-to-spring retention rate was up roughly two points, and our preliminary fall-to-fall rate followed suit. The number of students on probation dropped by about one-quarter. All these improvements are having an impact on our...
Bringing Online Programs to Small Institutions
Small institutions face their own unique set of challenges when it comes to starting online programs. Here's how to succeed.
Creating Military-Friendly Marketing for Online Programs
Members of the military are a sought-after population for distance education programs. These adult students have a built-in aid budget for taking courses, and they might be quite motivated to complete their studies. Reaching them through advertising, however, remains a challenge.
